TUESDAY, JULY 12TH, 2011
Open Class 4:00pm
Foothill Volleyball 6:00pm
NOTE: Friday's class will be held in the morning at 10:30am instead of 6:00pm this week.
If it seems like soy foods appeared out of nowhere to be regarded as the “miracle health food” of the 21st Century, it’s because they did.
From 1992 to 2006, soy food sales increased from $300 million to nearly $4 billion, practically overnight, according to the Soyfoods Association of North America. This growth came about due to a massive shift in attitudes about soy. And this shift was no accident—it was the result of a massive investment in advertising by the soy industry that’s been wildly successful.
Soy is indeed big business, very big business.
From 2000 to 2007, U.S. food manufacturers introduced more than 2,700 new soy-based foods, and new soy products continue to appear on your grocer’s shelves.
According to the survey Consumer Attitudes About Nutrition 2008 (by the United Soybean Board):
As of 2007, 85 percent of consumers perceive soy products as healthful
33 percent of Americans eat soy foods or beverages at least once a month
70 percent of consumers believe soybean oil is good for them
84 percent of consumers agree with the FDA’s claim that consuming 25 grams of soy protein daily reduces your risk of heart disease
This is a tragic case of shrewd marketing and outright lies taking root among the masses with the end result of producing large profits for the soy industry and impaired health for most who have been deceived into using unfermented soy long-term.
As you can see from the extensive list of articles that I will post in the next few days, there is a large amount of scientific research showing that soy is not the nutritional panacea of the 21st Century.
Coach Justin
PerformanceQuestFitness@gmail.com
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